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AXREM and BHTA name Highland as ‘Future of MedTech’ headline sponsor

Innovation in UK MedTech, and policy issues including regulation, integration, sustainability, and collaboration, will take centre stage at a new conference in May.

Hosted by trade associations AXREM and the British Healthcare Trades Association (BHTA), ‘The Future of MedTech – Innovating for Tomorrow’, will allow delegates to engage with speakers from the government, NICE, MHRA, and the NHS.

Held at the Mercure Northampton on 13 May 2025, conference organisers have now confirmed health tech specialist agency Highland Marketing as the headline sponsor.

Sally Edgington, chief executive officer, for AXREM, said: “The Future of MedTech conference is a new opportunity for innovators in the sector to engage in close dialogue on key issues at the centre of policy; matters that affect a sector that contributes so much to both the UK economy and health and care services.

“We are pleased to welcome Highland as the lead sponsor of this event, an organisation known for helping health tech companies to propel success stories of innovation, and to scale their success.”

Confirmed speakers include David Lawson, director of medical technology and innovation at the Department of Health and Social Care; Heidi Barnard, head of sustainability at NHS Supply Chain; and Huw Shurmer, AXREM chair.

“We are proud to partner with AXREM to bring together industry leaders and policymakers to explore advancements that will shape the future of medical technology. This is a must-attend event for anyone committed to improving patient outcomes and driving progress in healthcare,” said  David Stockdale, chief executive officer, British Healthcare Trades Association.

Mark Venables, chief executive officer for Highland Marketing, also said: “The UK has a vibrant health tech sector, which Highland has been a leading champion for more than two decades. We are privileged to be invited to support The Future of MedTech conference, and we look forward to an engaging discussion on furthering innovation in this space.”

Organisations wishing to find out more about the conference, including details of how to attend, can register online.

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