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FINAL GPSJ Summer edition 2024 ONLINE VERSION.2pdf

November 2024
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Highland Marketing becomes communications partner for HETT 2024

Leading health tech PR and marketing agency will provide media and content services for the conference, exhibition, and networking event, as it expands to become a “festival” of digital health  

Highland Marketing has been named as the communications partner for this year’s Healthcare Efficiency Through Technology show, which takes place at ExCeL London

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People at the heart of tech at the heart of the NHS

Highland Marketing advisory board member Natasha Phillips led a discussion on nurses, midwives, and allied health professionals, and the skills and competencies they will need to lead and thrive in a digitally-enabled healthcare system.

“If the NHS is going to become more productive, we need to put the nursing and midwifery workforce at the

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Social care and technology: where are we now?

The Highland Marketing advisory board discussed social care and technology a year into the Covid-19 pandemic. Three years on, there has been progress and set-backs, leaving plenty of questions for an incoming government. 

The Highland Marketing advisory board last discussed adult social care in April 2021; a year into the Covid-19 crisis that had

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An NHS first for public cloud: Homerton Healthcare achieves milestone with Sectra imaging technology

Homerton Healthcare NHS Foundation Trust has become the first organisation anywhere in the NHS to deploy Sectra’s enterprise imaging service using public cloud.

The deployment has shown that NHS patient imaging can be efficiently accessed from a secure public cloud environment, just as quickly as when data is stored on-premise.

This has proven important

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Alcidion launches Miya Results Tracking in response to patient safety challenge

A systemic cause of patient harm could be better avoided with the help of technology, following the launch of Miya Results Tracking by health tech company Alcidion.

The new digital solution is designed to reduce the risk of test results not being followed up. It has been built to help healthcare professionals in hospital

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Stabilising the NHS – it’s going to take a lot more than AI  

A general election is coming, and Labour is likely to win. At its January meeting, the Highland Marketing advisory board discussed what should be on shadow health and social care secretary Wes Streeting’s agenda for health, care and technology.   

A general election must be held before the end of January next year, and most

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Highland Marketing welcomes Natasha Phillips to its advisory board   

Former national CNIO and founder of Future Nurse will bring passion for digital transformation to debates and discussions     

Natasha Phillips has joined the Highland Marketing advisory board, to contribute her passion for nursing and digital transformation to its debates on health and care technology and the guidance it provides to the agency and its

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NHS75: The future is here, it just needs to be evenly distributed

Mark Venables

Mark Venables, chief executive of Highland Marketing, argues the NHS’ struggles to adopt EPRs has disguised success in other areas, and now’s the time to level up innovation.

The NHS has arrived at its 75th anniversary facing bigger challenges than it has faced since its inception. It’s true that founder

Continue reading NHS75: The future is here, it just needs to be evenly distributed