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Leading health tech PR and marketing agency will provide media and content services for the conference, exhibition, and networking event, as it expands to become a “festival” of digital health Highland Marketing has been named as the communications partner for this year’s Healthcare Efficiency Through Technology show, which takes place at ExCeL London Continue reading Highland Marketing becomes communications partner for HETT 2024
Highland Marketing advisory board member Natasha Phillips led a discussion on nurses, midwives, and allied health professionals, and the skills and competencies they will need to lead and thrive in a digitally-enabled healthcare system. “If the NHS is going to become more productive, we need to put the nursing and midwifery workforce at the Continue reading People at the heart of tech at the heart of the NHS
Whichever party forms the next government will find a health and social care system facing enormous challenges. Highland Marketing asked its associates and clients what role health tech and med tech can play in addressing them. Highland Marketing asked some of its associates and clients what they hope the general election will mean for Continue reading What do health tech leaders want from the general election campaign?
UK trade association AXREM and health tech specialist agency Highland Marketing have formed a new partnership, to help support a sector that serves vital healthcare services. Sally Edgington AXREM represents member companies that collectively provide UK hospitals with most of their diagnostic medical imaging technology, and radiotherapy equipment. Mark Venables The association has seen Continue reading AXREM and Highland Marketing partner to support diagnostic health tech industry
Dr Jane Brightman Workforce and digital expert brings a strong social care voice to the board’s debates and guidance for the dedicated health tech agency and its clients Dr Jane Brightman has joined the Highland Marketing advisory board, to bring a strong social care perspective to its debates on health and care technology and Continue reading Dr Jane Brightman joins the Highland Marketing advisory board
Mark Venables Mark Venables, chief executive of Highland Marketing, argues the NHS’ struggles to adopt EPRs has disguised success in other areas, and now’s the time to level up innovation. The NHS has arrived at its 75th anniversary facing bigger challenges than it has faced since its inception. It’s true that founder Continue reading NHS75: The future is here, it just needs to be evenly distributed
NHS trusts need a lot of technology, but they face complex, structural challenges when it comes to procurement, and these tend to work against smaller companies and innovation. The Highland Marketing advisory board met recently to discuss the issues and the role of marketing. NHS acute trusts need a lot of technology. Infrastructure – Continue reading Some challenges in the NHS acute tech market: and how to navigate them
Mark Venables (left) and Dr Alastair Kirby Dr Alastair Kirby, Industry and Technology Navigator at Kent Surrey Sussex Academic Health Science Network (KSS AHSN) reflects on why effective marketing is crucial to the success of new products and how innovators can kick start their marketing activities. Why am I not being noticed? You’ve Continue reading Why marketing matters for health tech start-ups and scale-ups
Ian Hogan from the Northern Care Alliance and Neil Perry from Dartford and Gravesham NHS Trust have joined the forum that debates the big issues facing health tech and seeks to spread innovation for the future Two of the NHS’ most dynamic chief information officers have joined Highland Marketing’s advisory board of NHS IT professionals Continue reading Two leading CIOs join the Highland Marketing advisory board
Anne Cooper Well-known digital nurse leader @AnnieCoops looks forward to joining a leading forum for debate on the big issues shaping health tech and the digital health industry Highland Marketing has welcomed a digital nurse leader to its advisory board of NHS IT professionals and health tech industry experts. Anne Cooper, known Continue reading Anne Cooper joins the Highland Marketing advisory board
Digitising hospitals was the focus of NHS IT policy for twenty years. The job is still unfinished: so what are the options for trusts – and the integrated care systems that are planned to take over health tech strategy and funding next April? The Highland Marketing advisory board asked three leading chief information officers for Continue reading The EPR debate
Susan Venables, founder and client services director at Highland Marketing The NHS has already made a commitment to become the first net zero health and care system in the world. It’s time for digital health vendors to think about their role – and to be ready to talk about how they are tackling Continue reading Cop26 shows it’s time for health tech to act on climate change
Rizwan Malik, divisional medical director of Bolton NHS Foundation Trust and managing director of South Manchester Radiology, joins the expert group that advises the dedicated health tech agency and its clients Leading radiologist Rizwan Malik has joined Highland Marketing’s advisory board of NHS IT and health tech industry leaders. The divisional medical director Continue reading Highland Marketing welcomes imaging expert to its advisory board
The rapid deployment of healthcare technology has been one of the most commented features of the NHS’ response to the coronavirus pandemic. Yet a significant minority of patients cannot benefit from new, digital services; and risk being overlooked in the rush to go ‘digital first’ in a post-Covid reset. So what can be done to Continue reading Getting digital inclusion onto the health and care agenda
Nicola Haywood-Alexander, an experienced NHS chief information officer and co-founder of Tech4CV19, joins the expert group that advises the health tech agency and its clients Reporter: Stacy Clarke – News Highland Marketing has welcomed a new member to its advisory board of respected NHS IT leaders and health tech industry professionals. Nicola Haywood-Alexander, Continue reading Highland Marketing welcomes new member to its advisory board
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