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FINAL GPSJ Summer edition 2024 ONLINE VERSION.2pdf

November 2024
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Some challenges in the NHS acute tech market: and how to navigate them

NHS trusts need a lot of technology, but they face complex, structural challenges when it comes to procurement, and these tend to work against smaller companies and innovation. The Highland Marketing advisory board met recently to discuss the issues and the role of marketing.

NHS acute trusts need a lot of technology. Infrastructure –

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Why marketing matters for health tech start-ups and scale-ups

Mark Venables (left) and Dr Alastair Kirby

Dr Alastair Kirby, Industry and Technology Navigator at Kent Surrey Sussex Academic Health Science Network (KSS AHSN) reflects on why effective marketing is crucial to the success of new products and how innovators can kick start their marketing activities. Why am I not being noticed?

You’ve

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Revving-up Revenues: How urban media operators can help to subsidise the growth and running costs of smart cities to the benefit of citizens

Annie Rickard – Managing Partner of OOH Capital

Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments.

Whether it’s a one-minute

Continue reading Revving-up Revenues: How urban media operators can help to subsidise the growth and running costs of smart cities to the benefit of citizens